On Friday, November 8, Sacramento will become a center of attraction for California’s elite as one of the year’s most anticipated events takes place: the grand finale of the Miss California International pageant and The BEST Business Awards ceremony. This prestigious double event, organized by the Council for Cross Cultural Affairs, will unite the brightest representatives of the business community and talented contestants under one roof


The BEST Business Awards Ceremony: Recognizing Excellence

The BEST Business Awards Ceremony & Gala 2024 will be a culminating event in the business life of California’s Russian-speaking community. The ceremony will be held at the elegant Center at Twenty Three Hundred, located at 2300 Sierra Blvd, Sacramento. This event aims to recognize the achievements of the most successful companies, community leaders, volunteers, and artists in the region.

The ceremony’s uniqueness lies in its selection process: winners are determined through open voting on the website, where Russian-speaking consumers in California choose the best companies and individual business community representatives through the RAM.vote platform. This makes the awards particularly valuable as they reflect genuine consumer recognition.

The BEST Business Awards has established itself as one of California’s most publicized events of the year, attracting an exceptional group of elite guests interested in developing business relationships. The event provides a unique opportunity for networking and establishing new business contacts in an atmosphere of Slavic hospitality.

Miss California International: Beauty and Talent

The ceremony will feature the grand finale of the Miss California International pageant, where ten of the most attractive and talented young ladies will compete for the title of Community Ambassador of the year. Twelve finalists undergo an intensive six-week training program under the guidance of professional coaches and choreographers. Weekly training sessions, structured in an easy and fun format, help participants prepare for the final show.

The winner receives an impressive prize package worth over $10,000 and the prestigious title of Community Youth Ambassador. This status grants access to exclusive social and business events throughout the year. The Miss California International pageant actively promotes cultural diversity, community involvement, and youth initiatives.

Organizers and Honorary Guests

The event is led by recognized industry professionals. Alisa Yurchenko, President of the Council for Cross Cultural Affairs, serves as the organizer, while Sergey Ivannikov, CEO of Sergey Ivannikov Productions, acts as the producer. Media support is provided by RAM and other media partners.

The event hosts deserve special attention. Among them is Mark S. Allen, a seven-time Emmy Award winner, film and television producer, director, and host at Comedy Central and ABC10. His latest film won at the prestigious Cannes Film Festival, and his show EXTRA BUTTER airs in 27 countries, reaching an audience of 168 million households.

Another honorary guest is Will Roberts, a holder of two Guinness World Records, renowned actor, and stuntman who appeared in Christopher Nolan’s “Oppenheimer” as General George Marshall. His diverse talents include professional weapons handling, dance mastery, magic, and clowning arts.

This double event promises to be a true celebration of success, beauty, and professionalism, uniting the brightest representatives of California’s Russian-speaking community. The BEST Business Awards Ceremony & Gala and the Miss California International final are not just award ceremonies, but a unique platform for developing business and cultural connections, contributing to the strengthening and prosperity of the Slavic business community in the region.

For more information about the event, visit bestbusinessaward.org and misscaliforniainternational.com

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