In California, red pineapples are now being sold for $395.99 each. It took 15 years to develop the exotic fruit called Rubyglow. The fruit is grown in Costa Rica


Earlier this year, the novelty entered the Chinese market, where there was a pre-booking system and a queue. And now, Del Monte has decided to sell it in the USA. Melissa’s Produce, a California-based store, took on the task of selling 50 pineapples. The price, of course, is astronomical for a fruit, so about half of the batch was sold in a month, mostly to restaurants in Las Vegas and California, where they are used for display.

It was describe on Melissa’s Produce website, Rubyglow – a “combination of a classic pineapple and a rare Morada variety” – has an impressive appearance like a “precious stone,” and its rich yellow flesh has a luxurious flavor with minimal acidity. It is also presented in packaging that is a “work of art.”

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To create more excitement, the store turned to influencers, including chef Bo Corle. He said the pineapple was simply delightful and explained, “When you eat too much pineapple, you get a bitter aftertaste, but with Rubyglow, that doesn’t happen.” But, according to him, the pineapple is not worth $400, as reported by CNN.

This is not Del Monte’s first experiment; in 2020, they released the Pinkglow pineapple with pink flesh, which was offered as a Mother’s Day gift option. Initially, it was sold for $50, but now it can be purchased online for $8 to $29 each. However, many consider such a price to be inflated, as the average price in California ranges from $3.50 to $5 per piece. On sale, you can find the fruit even cheaper. And ready-to-eat (peeled and sliced) fruit costs around $5 for 20 ounces. So, this exotic fruit is truly for gourmets.

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Five beneficial properties of pineapple

● Regardless of its appearance and cost, this fruit has many beneficial properties for the human body. Here are some of them:

● Pineapple contains antioxidants that prevent oxidation and inhibit inflammatory processes;

● It takes care of intestinal health, as it contains bromelain, a digestive enzyme that helps break down structural proteins and support absorption in the small intestine;

● It helps boost immunity due to the vitamins and minerals it contains, and vitamin C provides support in combating skin damage caused by sun exposure and environmental pollution;

● It is a valuable fruit for maintaining bone health (pineapple is a valuable source of copper, which prevents bone resorption or the absorption of broken bone cells into the blood);

● It is beneficial for recovery after physical exercise and surgery.

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